A fitness platform that launched on time and punched above its budget.
Nutrition tracking, workout building, coaching dashboards, and subscriptions — shipped as a polished web and iOS experience.
The Challenge
Coaches were running programs through spreadsheets and DMs. The product needed to feel as refined as the category leaders while supporting both athletes and the coaches managing them.
Our Approach
- 01
Designed dual experiences: a focused athlete app and a data-dense coaching dashboard.
- 02
Built nutrition and workout tracking with fast, thumb-friendly input flows.
- 03
Implemented subscription billing and tiered plan management.
- 04
Tuned onboarding to get a new user to their first logged day in under two minutes.
- 05
Prepared store assets and shipped through App Store review.
Results
Version2Fit launched on schedule with strong install economics and a product that reads as premium next to far larger competitors.
- Nutrition Tracking
- Workout Builder
- Coaching Dashboard
- Progress Tracking
- Subscription Platform
"Version2Fit launched on time and looked better than apps with ten times our budget."
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